One team
Strategy, creative and media sit in the same room. No handoffs, no telephone game, no agency pointing at another agency when the numbers move the wrong way.
Full-service brand & social — Los Angeles, CA
Make themcrave it.
Cravyngs builds the brand, makes the work and buys the media — for companies that refuse to be background noise. One team, one invoice, nobody left to blame.
- Brand
- Content
- Social
- Paid
What we do
Brand StrategyIdentity SystemsContent ProductionSocial ManagementPaid MediaCreative TestingArt DirectionMotionWeb
01The agency
Most agencies sell you a deck. We'd rather ship the work.
Cravyngs is a full-service shop built the way we wished the last one had been: small enough that the people in the pitch are the people doing the work, complete enough that you never have to brief three vendors to get one campaign out the door.
We work on the whole appetite — what your brand stands for, what it looks and sounds like, what it puts in front of people every day, and what it pays to get there. When one team holds all four, the work gets sharper and the media gets cheaper. That's not a philosophy, it's arithmetic.
Ship weekly
Work in market inside the first month. We'd rather learn something real in four weeks than present a perfect deck in twelve.
Own it outright
Every file, cut, project and ad account is yours from day one. If you leave, you leave with everything — including the parts we'd rather keep.
02Services
Everything under one roof.
Five practices, one P&L. Take the whole thing or take the piece you're missing — but you'll get the same team either way.
We define what you stand for before we spend a dollar telling anyone about it. Positioning, naming, identity systems, tone of voice — built as a system your team can actually run without calling us every week.
What that includes
- Positioning & messaging architecture
- Naming & verbal identity
- Logo, type & colour systems
- Brand guidelines
- Packaging & environmental design
In-studio and on location. We shoot for the feed first — vertical, fast, built to survive a thumb moving at speed — then cut the same day's footage into everything else you need for the quarter.
What that includes
- Short-form video & series formats
- Photography & product stills
- Motion design & animation
- Creator & UGC direction
- Always-on content calendars
Channel strategy, editorial planning, publishing, community management and reporting. We treat each platform as its own newsroom with its own voice, and we answer your comments like a person rather than a policy document.
What that includes
- Channel & platform strategy
- Editorial calendars
- Daily publishing & scheduling
- Community management
- Monthly performance reviews
Meta, TikTok, YouTube and programmatic. We build the creative, test it against real spend, kill what doesn't work inside a week and scale what does. You see the same dashboard we do.
What that includes
- Media planning & budget allocation
- Campaign build & daily optimisation
- Creative testing frameworks
- Landing page & funnel work
- Attribution & incrementality reporting
Sites, landing pages and campaign microsites that load fast, look expensive and are built so your team can edit the copy without opening a ticket.
What that includes
- Marketing sites & microsites
- Landing pages & conversion work
- CMS build & handover
- Email & lifecycle design
- Analytics & tracking setup
03Approach
Four moves, on repeat.
The same operating rhythm on every account, whether it's a rebrand or a quarter of paid social. It is deliberately boring, and that is the point.
Immersion
Two weeks inside your business. Sales data, customer calls, a full teardown of everyone you're up against. We come back with what your audience actually wants — not what a survey said they want.
Angle
One idea sharp enough to survive being repeated a thousand times. We write the positioning, the message hierarchy and two or three creative territories, then pressure-test them before anything gets produced.
Output
Production starts in week one, not quarter two. Weekly shipping cadence, a shared calendar, and creative in market fast enough to learn something from it.
Compounding
Every month the winners get scaled and the losers get cut. The brand gets clearer, the creative gets cheaper to make, and the media gets more efficient. That's the whole job.
04Sectors
We're built for categories where taste, timing and appetite decide the winner. If yours isn't listed, the question is whether your customer buys on feeling — and most of them do.
- Food & Beverage
- Hospitality
- Consumer Goods
- Entertainment & Music
- Fashion & Beauty
- Fitness & Wellness
- Nightlife & Events
- Technology
Sectors we work in
05Details
The things you'd ask on the call.
Anything not covered here, email info@cravyngs.com and you'll get a straight answer the same day.
Monthly retainers scoped to output for ongoing social, content and media work, and fixed project fees for brand builds and websites. We quote after a thirty-minute call — no proposal templates with a number pulled out of the air.
Three months on retainers. Anything shorter and you're paying for the ramp-up without seeing the part that compounds. Projects are scoped on their own timeline.
Kickoff within two weeks of signature. Immersion runs weeks one and two, first creative lands in week three, first paid tests the week after.
Constantly. We'll run the whole function or slot into yours — strategy and production while your team keeps community, or the reverse. We'd rather make your team look good than replace it.
You do. Full transfer of every asset, raw file, project file and ad account on day one. Nothing is held hostage at the end of a contract.
Selectively, and only once we've worked together on a standard engagement first. We need to see the numbers move before either side bets on them.
Let's talk
Tell us what you're launching.
Send us the product, the problem and the date it has to be live. If we're the wrong shop for it, we'll say so and point you at someone better.